Electric vehicles (EVs) are the clear future of personal and public transportation. But accessing and owning EVs can be a bit more complicated. Brev exists to change that. By streamlining key functions for EV management and operation into a single app, Brev simplifies EV ownership and offers EV sharing for a more equitable and sustainable future. Brev had the vision, they simply needed to have their message heard. To launch their brand, generate support from key stakeholders, and begin changing the future of mobility, Brev contacted Deneeze.
Realizing the value of a good first impression, Deneeze developed a branding and marketing strategy just as innovative as EV technology. Brev’s vision is based in social awareness, eco-friendly service, and the mission to make EVs accessible for all people. We also knew that determining who could benefit from Brev’s services was key to bringing that vision to life. And that strengthening Brev’s position could be achieved by optimizing revenue projections and reducing market risks and threats of competition. Thanks to extensive market research and consultations with the client, Deneeze built a plan for success.
As an outstanding technology, Brev required cutting-edge visual marketing with an internet presence to match. Deneeze crafted creative assets that tied their brand values together through modern and engaging images. We iterated 50+ color combinations and logo designs to ultimately capture identity behind the client’s vision. Deneeze also saw the need for a site that was eye-catching and interactive, but not too technical or information-heavy, so we created a unique block structure to display the numerous benefits of Brev’s work and mission. To showcase these new creative assets, Deneeze developed a company brand book that highlights Brev’s services and values.
With Brev’s image in place, Deneeze developed a sales and marketing strategy to increase website traffic and sales and attract new customers. We crafted transparent, socially-aware marketing geared toward gaining client trust and increasing brand confidence among their target audience.
Deneeze presented Brev’s tailored marketing strategy alongside the new brand identity in a visual presentation to showcase the brand, establish proof of concept, and attract critical investment from potential stakeholders.
With a custom look and a clever outreach strategy, Brev had all the pieces for a winning presentation. Their success far exceeded their initial benchmarks with:
Over
efficiency gains
The client achieved a
higher response rate from their customer base on their website
increase in brand familiarity
increase in brand consideration
increase in investor interest
