Evocargo knows that the future of freight and delivery is fully electric, unmanned transportation. They’ve spent 10+ years developing advanced electric/hydrogen delivery vehicles for conducting unmanned logistics, and their company employs 450+ people in 4 countries across the world.
Even with their expertise, Evocargo still must navigate the challenges of the emerging market for automated tech. Faced with varied target audiences and extreme competition, Evocargo chose to stay relatively off the radar when it came to advertising. But when they were ready to make a splash on the world’s biggest stage for emerging tech and global innovators, CES-22, Evocargo came to Vinci and Deneeze.
Deneeze didn’t need much time to identify that Evocargo’s potential customers were environmentally conscious and future-minded. But rather than stopping there, we saw the possibility of gaining partnerships through the proper marketing strategy. To ensure the company’s success, Deneeze crafted a multifaceted campaign that:
– Established Evocargo as a brand
– Demonstrated proof concept
– Included a framework for event planning, coordination and on-site execution
– Produced print marketing portfolio including layouts and drafts, posters and stands
– Provided on-site event execution and management
– Detailed an ongoing post-event media strategy
On the stage set by Deneeze, Evocargo made
a global name for itself through:
National distribution of a press release to
outlets
Production of professional multimedia assets:
two CES-22 videos and 100 photos for publication and use on social media
Acquisition of media inquiries from
journalists
Produce a
increase in brand awareness
Establishment of presence with top U.S. media:
Conversion of media kit to U.S. market standards
