How to Keep Customers Coming Back

1. Focus on the Long Term

For all this to work, you want to make sure you are focused on the long term. This post isn’t about how to “lure” customers in, then trick them into coming back; it’s about building relationships.

While you are ultimately in business to make money, you can still establish mutually beneficial relationships with your customers. To do that, you’ll need to create a trustworthy environment (a secure and reliable website, for example), then provide a reliable and rewarding product or service.

If you keep the process simple, secure, stress-free, and predictable, customers will want to come back. It will be easier for them to come to you for their needs rather than risking a bad experience with another, unknown company.

2. Give Customers a Reason to Stay

The best strategy is to ensure that customers enjoy their stay in the first place. The longer they stay, the more likely they’ll be ready to return soon.

For a brick and mortar location, you’ll want to create a pleasant environment and memorable experience. Make sure your team knows how to show customers that they are important.

For your website, the same principles apply. Your site should be easy to navigate, providing useful information and a frustration-free experience. Try to answer the most common questions your customers have, and make that information easy to find.

3. Make It Easy for Them to Come Back

Whether you want customers to return for more shopping, to receive service, or to get information, you want to make that return as easy as possible. Be sure that your communication is quick. Prompt phone or email responses make a big difference with customers. It shows that they are a priority.

You should also provide 1-on-1 support when possible. Consider adding a chat feature to provide immediate access for questions or comments. These strategies are more time/energy intensive, but that contact builds relationships.

4. Give Customers a Reason to Come Back

You don’t just want customers or clients. You want to build a community. Customers can stay in your database or email list for ages without engaging. They are like window shoppers who never really commit to your product or services. A community interacts with you and other customers.

To give your customers a reason to actually stay active, use engagement initiatives to promote interaction and loyalty. You can try rewards systems, punch cards, points systems, etc.

Promotions and seasonal offers also help keep you top of mind when your customers might otherwise forget your value (check out our Holiday Marketing Ideas eBook for ideas). When you have the chance to host an event or contest, do so. They provide an excellent opportunity to motivate customers to re-engage with your company. Just be sure that you continue providing information and value, not just a chance to win something.

5. Find Out What Brings Them Back

If you really want customers to keep coming back to your website or location, you need to know why they’re customers in the first place. Since this is different for every industry and business, reach out to get feedback.

Find out what your customers love and what they would like to see improve. Then do more of what they want and less of what they don’t. You’ll enhance their experience, and they will appreciate that you listened.

6. Remind Your Customers to Come Back

We’re all busy, and sometimes we just forget about the stuff we enjoy. So stay in touch with your customers via social media, email marketing, and retargeting ads. You might feel like you are overloading customers, but if you adhere to email best practices and are giving them more of what they love, they will appreciate the reminder.

7. Reward Loyalty on an Individual Basis

Loyalty programs are effective, but they are even better when you can make them specific to individuals. If you have particularly loyal customers, for example, offer them exclusive discounts or send them a freebie they’ll remember. Be sure to let them know why you’re rewarding them too.

Even if it’s just between you and the customer, building solid relationships benefits your business environment and atmosphere. Plus, they are sure to talk about it with their friends and colleagues, and a strong testimonial from your ideal client is the gift that keeps on giving.

With all the outreach tools available today, it’s easy to focus on building a newer, larger audience. Just don’t forget that your current customers have already shown you that they are interested in what you offer. If you implement just a few of these strategies, you’ll be well on your way to nurturing a loyal fan base that grows itself. (https://thrivehive.com)