The Journal
Your customers may be on self-quarantine, but that doesn’t mean you can’t stay connected and continue providing excellent service. Over the last several weeks, consumers have grown increasingly panicked about COVID-19. Store shelves are depleted of goods like toilet paper and hand sanitizer. Schools are closing, offices are urging employees to work from home and […]
Even if you need to close due to health and safety concerns, there are ways to keep serving your customers during the coronavirus outbreak. By: Emily Heaslip, Contributor Social distancing, while good for public health, is bad for small businesses. Foot traffic has dropped steeply since the coronavirus outbreak as more and more customers […]
Despite talk that Facebook’s reach is waning, it’s pretty clear people love the site more than ever—70% of Facebook users in the U.S. log into Facebook on a daily basis, compared with 59% on Instagram, 38% on Twitter, 27% on Pinterest, and 22% on LinkedIn, according to stats from Pew Research Center. All these users […]
The 15-Minute Routine Anthony Trollope Used to Write 40+ Books: Beginning with his first novel in 1847, Anthony Trollope wrote at an incredible pace. Over the next 38 years, he published 47 novels, 18 works of non-fiction, 12 short stories, 2 plays, and an assortment of articles and letters. Let’s break down why Trollope’s simple […]
What is Creativity? Let’s define creativity. The creative process is the act of making new connections between old ideas or recognizing relationships between concepts. Creative thinking is not about generating something new from a blank slate, but rather about taking what is already present and combining those bits and pieces in a way that has […]
Video marketing dominated last year and there is no reason to think that will change in 2019. As we close in on the next decade, roughly 86% of marketers are using video content to advertise, educate, and entertain. New formats and a rise in consumption continue to bolster video as an increasingly effective, engaging medium. It’s a […]
Ads are everywhere, and they’re designed to trick you. These 10 facts about advertising will make you smarter than the average consumer. 1. Colour Makes a Difference A series of American studies carried found that hues had an effect on consumer opinions about a brand’s “personality” – red is associated with excitement, blue with competence. You might […]
The Chinese market has dived deep into the digital space and marketing (including eCommerce and payment methods) over the past few years. The following are some of the more prominent recent trends in detail. The new retail revolution This term was coined by Alibaba referring to a merging of online and offline stores facilitated by […]
In 2018, the U.S. Department of Housing and Urban Development filed a complaint against Facebook,alleging that the social media platform had violated the Fair Housing Act. Facebook had done this, the complaint alleges, by allowing advertisers to discriminate against users based on sex, race, religion and even by interests such as “mobility scooter” and “deaf culture.” […]